Email Open Rate Averages - When’s The Best Time To Email?

Are you an email marketing ninja?

Well, take a look at how your email open rates stack up against industry averages for the month of April (and how they stack up against my own open rates for myself and my clients). No matter what people say… email marketing is NOT DEAD.

For spammers and people who cram offers down subscribers throats everyday… ya, maybe email marketing ain’t what it used to be.

But, for us marketers who focus on building relationships with our subscribers… email marketing is still one of the best ways to communicate with your audience and compel them to take certain actions.

Here Are Email Open Rate Averages for April 2008

According to Aweber (one of the top subscription email/autoresponder services… and yes, that is an affiliate link ;-), Thursdays between 2 and 3 pm were the time when the open rates were the best across their network.

In their article , Aweber shows these open rate statistics for April 2008.

• Average Open Rate in April = 13.6%
• Highest Open Rate Day was Thursday with 14.52%
• Lowest Open Rate Day was Saturday with 12.09%
• The Highest Hour Open Rate was Thursday between 2-3pm with 19.1%

Anyhow, this backs up the stance that Tuesdays and Thursdays are the best days to send email according to open rate stats. That’s when I sent my own emails and when I send my clients email newsletters. Those two days have always produced a higher open rate for me and my clients.

Consistently Beating the Email Open Rate Averages…

As I wrote in an earlier article about email open rates , I’ve consistently boosted open rates in my own email newsletters and newsletters for my clients to around 19 - 24% every time (almost every time ;-). In fact, we just sent out a newsletter on Wednesday this week just to retest the results… and so far we are already at an almost 18% open rate and the email went out less than 24 hours ago. So, I think this one will get right around the 20% rate once everyone on the list has a chance to check out the email.

The internet is becoming overloaded with information and people are having a tough time deciding where they should get their information from… so they go where they trust and where they feel they have a bond.

If you use your newsletter more as a relationship builder than a pitch fest, I can guarantee you that people will actually look forward to your emails.

Mix your emails with unexpected elements, humor, high quality content with no strings attached… and watch your open rates climb.

Use email newsletters to build relationships and you’ll see the results paid out in higher reader interactivity and more profits in the end.

Hey, let me know how your email open rates are going. I’m always curious to see what other people are doing find out why their results are the way they are (whether good or bad).

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