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	<title>Entrepreneurship, Marketing, and Living A Legendary Life - Trevor Mauch Dot Com</title>
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	<link>http://www.trevormauch.com</link>
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		<title>Steve Jobs In His Early Years &#8211; Behind The Scenes When Starting NeXT</title>
		<link>http://www.trevormauch.com/steve-jobs-in-his-early-years-behind-the-scenes-when-starting-next/176/</link>
		<comments>http://www.trevormauch.com/steve-jobs-in-his-early-years-behind-the-scenes-when-starting-next/176/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 22:12:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[behind the scenes of steve jobs]]></category>
		<category><![CDATA[how steve jobs started NeXT]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[steve jobs leadership style]]></category>
		<category><![CDATA[Steve jobs videos]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/steve-jobs-in-his-early-years-behind-the-scenes-when-starting-next/176/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/tumblog/video/">Video</a></p><p><iframe width="420" height="315" src="http://www.youtube.com/embed/sOlqqriBvUM" frameborder="0" allowfullscreen></iframe></p>Awesome video I stumbled across thanks to a fellow YEC member that takes you behind the scenes of Steve Job&#8217;s startup NeXT&#8230; that he launched after he was ousted from Apple. Some really cool stuff in this video&#8230; definitely worth the watch. Insights I got and learned from it: How important &#8220;driving a stake into [...]]]></description>
			<content:encoded><![CDATA[
<p>Awesome video I stumbled across thanks to a fellow YEC member that takes you behind the scenes of Steve Job&#8217;s startup NeXT&#8230; that he launched after he was ousted from Apple. </p>
<p>Some really cool stuff in this video&#8230; definitely worth the watch. </p>
<p><span style="font-weight: bold;">Insights I got and learned from it:</span></p>
<p>How important &#8220;driving a stake into the ground&#8221; can be to getting stuff done and PR<br />How Steve rallied his team while still being a strong leader to push the vision forward<br />How important it is to get away from the regular work environment and into a &#8220;retreat&#8221; with key team members at least a couple times a year to brainstorm and solve problems</p>
<p>Tons of great stuff.&nbsp; Enjoy <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>

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		<title>Top 5 Regrets Of The Dying &#8211; Will You Regret These?</title>
		<link>http://www.trevormauch.com/top-5-regrets-of-the-dyin/167/</link>
		<comments>http://www.trevormauch.com/top-5-regrets-of-the-dyin/167/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 05:33:45 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Life List]]></category>
		<category><![CDATA[Lifestyle Design]]></category>
		<category><![CDATA[life success]]></category>
		<category><![CDATA[personal growth]]></category>
		<category><![CDATA[regrets of the dying]]></category>
		<category><![CDATA[top 5 regrets in life]]></category>
		<category><![CDATA[top 5 regrets of the dying]]></category>
		<category><![CDATA[top 5 regrets on the deathbed]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/?p=167</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/category/life-list/" title="Life List">Life List</a><a href="http://www.trevormauch.com/category/lifestyle-design/" title="Lifestyle Design">Lifestyle Design</a></p>This past weekend my wife, our 17 month old daughter, and I were on the Oregon beach (Florence, Oregon... awesome spot 90 mins from our house) for a little family weekend vacation.  There’s something about the beach (even our cold Oregon water that just puts everything in perspective for me. All weekend our little one [...]]]></description>
			<content:encoded><![CDATA[
<div id="attachment_168" class="wp-caption aligncenter" style="width: 515px"><img class="size-full wp-image-168  " style="border: 5px solid black;" title="mckinley-beach" src="http://www.trevormauch.com/wp-content/uploads/2012/01/P1070155.jpg" alt="McKinley and I on the beach" width="515" height="368" /><div class="wp-caption-text">McKinley And I Checking Out The Beach </div></div>
<p>This past weekend my wife, our 17 month old daughter, and I were on the Oregon beach <em>(<a href="http://www.oldtownflorence.com/" target="_blank">Florence, Oregon.</a>.. awesome spot 90 mins from our house)</em> for a little family weekend vacation.  There’s something about the beach (even our cold Oregon water <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  that just puts everything in perspective for me.</p>
<p>All weekend our little one was just drawn to our balcony overlooking the ocean.  Over and over she kept wanting us to go outside with her… and over and over again she lit up with happiness and pure excitement the second the ocean breeze hit her fair little hair.</p>
<p>But, one thing all weekend hit me like a ton of bricks and really put things into massive perspective for me <em>(I get these perspective and purpose shifts a few times a year)</em>.  Kinley (that’s my nickname for her) didn’t want to go to sleep.  It was about 9pm… a bit past her normal bed time… and she wouldn’t calm down.  She wouldn’t hang out with us on the bed while we were reading, she wouldn’t play with her toys, she wouldn’t even think about going to bed. She kept pointing to the balcony door… toward the now chilly but insanely peaceful ocean outside.</p>
<p><strong>So, Kinley and I grabbed a blanket</strong>… I wrapped her up in it… and we headed outside to hang out and just soak in the moment.  During that 35 minutes out there… Kinley was quiet… wrapped up in a blanket on my chest… and just looked back and forth between the ocean, the fully beaming moon, and up at me with her big blue eyes smiling.  I couldn’t help but be in the moment and really be struck with what life is truly all about.</p>
<p><strong>When you strip away all of the material things and everything else we mark as “important” in our everyday lives… it all becomes trivial compared to what really matters in our lives.</strong></p>
<p style="text-align: left;">
<p>That night and the next day (McKinley woke up early and wanted to go outside to watch the sunrise too… so we did, it was just as magical) I couldn’t help but think about how everything I do today… no matter if I feel it’s “productive” or not toward reaching my business goals… is a day I can’t relive twice.  And, every day behind us is one day less that we have in front of us to truly live the lives that we want to live.  That’s a powerful thing when you really think about it. When you really think about our mortality… that no matter how hard we try to stop it… or how hard we try to forget it… we’re not going to be forever and there will be a time in our lives where we’ll be faced with the moment when we have to look back at our lives and really ask <strong><em>“Did I live? Did I love? Did I matter?”</em></strong> (as a mentor of mine always says).</p>
<p>Now, I’m not bringing up any of this to make you feel bad about what you’ve done (or not done) with your life up to this point.  In fact, just the opposite… I hope that what you’re about to read will actually help you live a much more full, fulfilling, rewarding, loving, fun, successful, and prosperous life from here on out.</p>
<p><strong>The Top 5 Regrets of The Dying – </strong></p>
<p>A couple weeks back a friend of mine forwarded me an article called &#8220;<strong><em>The Top 5 Regrets of The Dying</em></strong>&#8220;. I highly suggest you <a href="http://www.rense.com/general95/regrets.htm" target="_blank">go read it for yourself </a>after you put down this issue of SI Insider.  The article was titled “The Top 5 Regrets of The Dying”… and it was written by a gal who was a healthcare person (sorry for the non-technial title, lol) who cared for people through the last 3 to 12 weeks of their lives.  And, through those conversations some amazing insights were seen… and we’ll now pass them along to you.</p>
<p>As you’re reading through these, visualize for yourself… what do you want to see when you look back at your life when <strong><span style="text-decoration: underline;">your</span></strong> in your final days?  What feeling do <strong><span style="text-decoration: underline;">you</span></strong> want to feel?  What stories do <strong><span style="text-decoration: underline;">you</span></strong> want to tell? What legacy do <strong><span style="text-decoration: underline;">you</span></strong> want to live?  That’s when it gets really powerful.</p>
<p><strong>Alrighty… lets dive in one by one…</strong></p>
<p>1) “I wish I had the courage to live a life true to myself, not the life others expect of me”</p>
<p>2) “I wish I didn’t work so hard”</p>
<p>3) “I wish I’d had the courage to express my feelings”</p>
<p>4) “I wish I had stayed in touch with my friends”</p>
<p>5) “I wish that I had let myself be happier”</p>
<p><strong>Read the whole article here</strong>: <a href="http://www.rense.com/general95/regrets.htm" target="_blank">http://www.rense.com/general95/regrets.htm</a></p>
<p>It’ll give you new perspective on life in this new year.</p>
<p>Bronnie (the author) sums the article up better than I ever could…</p>
<p><em>“When you are on your deathbed, what others think of you is a long way from your mind.  How wonderful to be able to let go and smile again, long before you are dying.</em></p>
<p>Life is a choice.  It is <span style="text-decoration: underline;"><strong>YOUR</strong></span> life.  Choose consciously, choose wisely, choose honestly. Choose happiness.”</p>
<p>So, when are you going to decide to live fully?  When are you going to decide to “play full out” in life and give your goals everything you’ve got?  No better time than now… the start of a new year.  Hit me w/ your stories and make this month an epic month to remember by taking massive action and choosing to truly live and go after what you want in life.</p>

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		<title>Audio Interview I Did On How I Built My Businesses To 7 Figures In Sales Before I Turned 28</title>
		<link>http://www.trevormauch.com/audio-interview-i-did-on-how-i-built-my-businesses-to-7-figures-in-sales-before-i-turned-28/160/</link>
		<comments>http://www.trevormauch.com/audio-interview-i-did-on-how-i-built-my-businesses-to-7-figures-in-sales-before-i-turned-28/160/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 18:28:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Interviews / Podcasts]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[trevor mauch]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/audio-interview-i-did-on-how-i-built-my-businesses-to-7-figures-in-sales-before-i-turned-28/160/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/tumblog/links/">Links</a></p><p><a href="http://calawreport.com/2011/09/build-million-dollar-business-age-28-trevor-mauch/" rel="bookmark" title="Audio Interview I Did On How I Built My Businesses To 7 Figures In Sales Before I Turned 28" target="_blank">http://calawreport.com/2011/09/build-million-dollar-business-age-28-trevor-mauch/</a></p>I did an interview w/ John Corcoran a few weeks back over at www.CaLawReport.com . John is a young dude&#8230; a business attorney&#8230; and sharp guy. In the interview we chatted about business &#160;how I started and grew my online based companies to $1million+ in sales before I was 28 &#160;How we have systematized our [...]]]></description>
			<content:encoded><![CDATA[
<p>I did an interview w/ John Corcoran a few weeks back over at www.CaLawReport.com . John is a young dude&#8230; a business attorney&#8230; and sharp guy. </p>
<p>In the interview we chatted about business
<ul>
<li>&nbsp;how I started and grew my online based companies to $1million+ in sales before I was 28</li>
<li>&nbsp;How we have systematized our online companies so our team drives things forward for us</li>
<li>&nbsp;How we&#8217;ve launched new companies based on the &#8220;by-products&#8221; of our main companies</li>
<li>&nbsp;What I feel are the most important things that successful people do vs. those who struggle</li>
</ul>
<p>&#8230; <br />&#8230; and a bunch more <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><a style="font-weight: bold;" target="_blank" title="" href="http://calawreport.com/2011/09/build-million-dollar-business-age-28-trevor-mauch/">Head over and check out the interview at Johns site &lt;&lt;</a></p>
<p>Enjoy <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>- Trevor</p>

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		<title>The Most Patriotic Thing You Can Do &#8211; Bust Your Ass And Get Rich</title>
		<link>http://www.trevormauch.com/the-most-patriotic-thing-you-can-do-bust-your-ass-and-get-rich/157/</link>
		<comments>http://www.trevormauch.com/the-most-patriotic-thing-you-can-do-bust-your-ass-and-get-rich/157/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 18:30:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Social Responsibility]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[get rich]]></category>
		<category><![CDATA[mark cuban article]]></category>
		<category><![CDATA[most patriotic thing you can do]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/the-most-patriotic-thing-you-can-do-bust-your-ass-and-get-rich/157/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/tumblog/articles/">Articles</a></p>Best blog post I&#8217;ve read in a long time written by Mark Cuban. One thing as an entrepreneur that really irks me is people who think that money and having lots of money is evil and greedy. In fact, its as far opposite of that as it can be. To me (and Mark backs this [...]]]></description>
			<content:encoded><![CDATA[
<div class="wp-caption alignnone" style="width: 499px"><img style="width: 190px; height: 126px; border: 2px solid black; margin: 7px;" src="http://cdn.inquisitr.com/wp-content/2011/07/mark-cuban-shark-tank-season-3.jpg" alt="Mark Cuban" width="499" height="333" align="left" /><div class="wp-caption-text">Mark Cuban on why you should &quot;Bust your ass and get rich&quot;</div></div>
<p><a href="http://blogmaverick.com/2011/09/19/the-most-patriotic-thing-you-can-do-2/" target="_blank">Best blog post I&#8217;ve read in a long time</a> written by Mark Cuban.</p>
<p>One thing as an entrepreneur that really irks me is people who think that money and having lots of money is evil and greedy.</p>
<p>In fact, its as far opposite of that as it can be.</p>
<p>To me (and Mark backs this is way better than I could say it), its actually greedy and evil to not work your hardest to share as much value as you can to others, to not build a business that employs people &#8211; makes a TON of money &#8211; invests that money back into the community &#8211; pays a TON in taxes (and so on).</p>
<p>Yes, the pursuit of money as the end goal and hoarding that money for yourself at the expense of others is evil and greedy.</p>
<p><strong>But, what if you have a business idea inside of you that would truly&#8230;</strong></p>
<ul>
<li>&#8230; change peoples lives</li>
<li>&#8230; make people laugh</li>
<li>&#8230; inspire people</li>
<li>&#8230; help people have better lives</li>
<li>&#8230; help people live longer</li>
<li>&#8230; help more people be educated</li>
<li>&#8230; help people live more comfortable lives</li>
<li>&#8230; help more people be rich themselves</li>
</ul>
<p>Why would you hold that back and not bust your ass and get as rich as you can building  business that does that for other people?  Then, doing good with that money and in turn helping even more people???</p>
<p><a href="http://blogmaverick.com/2011/09/19/the-most-patriotic-thing-you-can-do-2/" target="_blank">READ Mark Cubans article</a>&#8230; awesome stuff <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Now, get your idea out there&#8230; help a ton of people&#8230; get rich as heck&#8230; and help a ton more people.</p>
<p>- Trevor</p>

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		<title>Let&#8217;s Raise Kids To Be Entrepreneurs &#8211; Awesomeness by Cameron Herald</title>
		<link>http://www.trevormauch.com/lets-raise-kids-to-be-entrepreneurs-awesomeness-by-cameron-herald/156/</link>
		<comments>http://www.trevormauch.com/lets-raise-kids-to-be-entrepreneurs-awesomeness-by-cameron-herald/156/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 17:55:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Entrepreneurship Education]]></category>
		<category><![CDATA[cameron herald]]></category>
		<category><![CDATA[cameron herald ted talk]]></category>
		<category><![CDATA[cameron herald video]]></category>
		<category><![CDATA[entrepreneurship in schools]]></category>
		<category><![CDATA[raise kids to be entrepeneurs]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/lets-raise-kids-to-be-entrepreneurs-awesomeness-by-cameron-herald/156/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/tumblog/video/">Video</a></p><p><!--copy and paste--><object width="526" height="374"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talk/stream/2009X/Blank/CameronHerold_2009X-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&vw=512&vh=288&ap=0&ti=887&lang=eng&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=not_business_as_usual;theme=a_taste_of_tedx;theme=tales_of_invention;theme=the_creative_spark;event=TEDxEdmonton;tag=Business;tag=children;tag=education;tag=entrepreneur;tag=money;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="526" height="374" allowFullScreen="true" allowScriptAccess="always" flashvars="vu=http://video.ted.com/talk/stream/2009X/Blank/CameronHerold_2009X-320k.mp4&su=http://images.ted.com/images/ted/tedindex/embed-posters/CameronHerold-2009X.embed_thumbnail.jpg&vw=512&vh=288&ap=0&ti=887&lang=eng&introDuration=15330&adDuration=4000&postAdDuration=830&adKeys=talk=cameron_herold_let_s_raise_kids_to_be_entrepreneurs;year=2010;theme=not_business_as_usual;theme=a_taste_of_tedx;theme=tales_of_invention;theme=the_creative_spark;event=TEDxEdmonton;tag=Business;tag=children;tag=education;tag=entrepreneur;tag=money;&preAdTag=tconf.ted/embed;tile=1;sz=512x288;"></embed></object></p>I couldn&#8217;t say it better myself.&#160; This is what all educators should watch&#8230; lets inject some entrepreneurship into schools&#8230; would do wonders for the world&#8230; for the kids&#8230; and for overall happiness.&#160; A must watch. - Trevor]]></description>
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<p>I couldn&#8217;t say it better myself.&nbsp; This is what all educators should watch&#8230; lets inject some entrepreneurship into schools&#8230; would do wonders for the world&#8230; for the kids&#8230; and for overall happiness.&nbsp; </p>
<p>A must watch. </p>
<p>- Trevor</p>

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		<title>Increasing Conversion Rates Online &#8211; Test #1: 31.% Improvement On A Squeeze Page</title>
		<link>http://www.trevormauch.com/increasing-conversion-rates-online-test1/139/</link>
		<comments>http://www.trevormauch.com/increasing-conversion-rates-online-test1/139/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 23:48:54 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Conversion]]></category>
		<category><![CDATA[increasing conversion rates online]]></category>
		<category><![CDATA[increasing online conversion rates]]></category>
		<category><![CDATA[online conversion rates]]></category>
		<category><![CDATA[split testing software]]></category>
		<category><![CDATA[Test Results]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/?p=139</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/category/marketing/" title="Marketing">Marketing</a><a href="http://www.trevormauch.com/category/online-conversion/" title="Online Conversion">Online Conversion</a></p>Okay, so increasing conversion rates online can be tedious&#8230; but can be fun as heck too&#8230; one of the things that I really like about marketing is just how darn analytical you can get with things. You can track things down into so much detail that literally&#8230; marketing should become an ongoing scientific experiment where [...]]]></description>
			<content:encoded><![CDATA[
<p>Okay, so <strong>increasing conversion rates online</strong> can be tedious&#8230; but can be fun as heck too&#8230; one of the things that I really like about marketing is just how darn analytical you can get with things.</p>
<p>You can track things down into so much detail that literally&#8230; <strong>marketing</strong> should become an ongoing scientific experiment where you&#8217;re always on the quest to improve the results from the <span style="text-decoration: underline;">leads you&#8217;re ALREADY getting</span>.</p>
<p>Let me emphasize there&#8230;</p>
<h2>&#8230; LEADS YOU&#8217;RE ALREADY GETTING</h2>
<p>Too many people are focusing all of their efforts on just getting more traffic, more leads, more new bodies&#8230; which is HUGE and one of the most important things you can do.</p>
<p>But, <strong><span style="text-decoration: underline;">what if you could get 31.1% of those same people to act on the offer</span></strong> you worked hard to put in front of them?</p>
<p>Well, that would mean&#8230;</p>
<ul>
<li>You can <em><span style="text-decoration: underline;">spend more on advertising</span></em> to get more clients because you&#8217;re making more per lead</li>
<li>You can <em><span style="text-decoration: underline;">work less and make more money</span></em> with the same traffic you&#8217;re already getting</li>
</ul>
<p>Essentially&#8230; it&#8217;s like you&#8217;re a world class athlete who has trained and honed your body&#8230; then to shave those extra 2 tenths of a second off of your 100m dash&#8230; you slightly tweak the position of your right hand on your backstroke&#8230; you get results&#8230; you&#8217;re not working harder but you&#8217;re yielding better results from the same efforts you were already doing.</p>
<p>So, if you agree that it&#8217;s a cool thing to make a small tweak that&#8217;ll give you 31.1% better results&#8230; lets dive into this months split test report.</p>
<h2>Increasing The Conversion Rate Of An Online Squeeze (Lead Generation) Page by 31%</h2>
<p><span style="color: #008000;"><strong>Test Question: </strong></span>Will adding bullet points below a video on an opt in page increase or decrease conversions?</p>
<p><span style="color: #0000ff;"><span style="color: #008080;"><strong>More Info:</strong></span> </span> We emulated an effective squeeze page that other people were using in other markets that was the simple video with arrow and opt in box design you&#8217;ll see below as the &#8220;control&#8221;.  We wanted to see if by adding bullet points clarifying the offer if we would see a bump in the <em>conversion rate of the squeeze page</em>.</p>
<p style="text-align: center;"><strong>Original Version Of The Squeeze:</strong> The One without bullets (that others said was the best)</p>
<p style="text-align: center;">
<div id="attachment_142" class="wp-caption aligncenter" style="width: 416px"><a rel="attachment wp-att-142" href="http://www.trevormauch.com/increasing-conversion-rates-online-test1/139/picture-2/" target="_blank"><img class="size-full wp-image-142 " title="Original-squeeze-page" src="http://www.trevormauch.com/wp-content/uploads/2011/09/Picture-2.png" alt="original version of the squeeze page" width="416" height="248" /></a><div class="wp-caption-text">Here&#39;s the original version without bullets</div></div>
<p style="text-align: center;"><em>(click to enlarge)</em></p>
<p style="text-align: center;">
<p style="text-align: center;"><strong>Squeeze Page Variation Version:</strong> The One w/ the Bullet Points Below The Video</p>
<p style="text-align: center;">
<div id="attachment_141" class="wp-caption aligncenter" style="width: 410px"><a rel="attachment wp-att-141" href="http://www.trevormauch.com/increasing-conversion-rates-online-test1/139/picture-1/" target="_blank"><img class="size-full wp-image-141 " title="squeeze-page1" src="http://www.trevormauch.com/wp-content/uploads/2011/09/Picture-1.png" alt="The Variation Version" width="410" height="388" /></a><div class="wp-caption-text">Here&#39;s the &quot;variation&quot; version w/ the bullet points</div></div>
<p style="text-align: center;"><em>(click to enlarge)</em></p>
<p>As you can see, those two pages are exactly the same&#8230; the only difference is that short set of bullet points below the video that give some information about what they&#8217;ll get after they enter in their name and email.</p>
<p><strong><span style="color: #008080;">Tools Used:</span></strong> (for this specific test)</p>
<ul>
<li><a href="www.google.com/websiteoptimizer" target="_blank">Google Website Optimizer</a> (free)</li>
<li><a href="http://success.adobe.com/en/na/sem/products/dreamweaver.html?kw=p&amp;sdid=JAYYJ&amp;skwcid=TC|22173|download%20dreamweaver||S|b|9080213203">Dreamweaver for the html editing</a> (not free)</li>
<li><a href="http://www.trevormauch.com/autoresponder" target="_blank">Aweber for our email autoresponder</a> (best I&#8217;ve ever used)</li>
<li><a href="http://www.trevormauch.com/hosting" target="_blank">Hostgator for our web hosting</a> (again, best hosting out there)</li>
</ul>
<h2>Now, The Split Test Results &#8211; <span style="text-decoration: underline;">31.1% Improvement</span></h2>
<p>So, we actually started this test way back in 2009 as you can see&#8230; and this page currently isn&#8217;t our main lead generation page (I&#8217;ll share those with you later)&#8230; but we&#8217;re still using these test results on our other pages and seeing similar results.</p>
<p><strong>On the screenshot from our Google Analytics account below you&#8217;ll notice a few things:</strong></p>
<ol>
<li>The pages converted <span style="text-decoration: underline;">upwards of 51% at their peak </span>the month we rolled that page out <em>(why? I&#8217;ll tell you why in a later post on why freshness matters)</em> but steadily declined since then.</li>
<li>The variation we tested against the original always outperformed the original (without bullet points) from the start&#8230; which was cool</li>
<li><strong>This test has been run on over 20,000 visitors</strong>&#8230; and resulted in just under 4,000 opt ins to this specific page&#8230; and from all of that the page with the bullet points outperformed the one without the bullets below the video every step of the way for a 31.1% improvement on opt ins.</li>
</ol>
<div id="attachment_143" class="wp-caption alignleft" style="width: 681px"><a rel="attachment wp-att-143" href="http://www.trevormauch.com/increasing-conversion-rates-online-test1/139/picture-3/"><img class="size-full wp-image-143" title="google-analytics-screenshot" src="http://www.trevormauch.com/wp-content/uploads/2011/09/Picture-3.png" alt="google analytics screenshot of this split test" width="681" height="320" /></a><div class="wp-caption-text">Screenshot from my google analytics account</div></div>
<p>So, if people say that split testing doesn&#8217;t matter&#8230; with numbers like this&#8230; if we would have stuck with the original version of the page that everyone said was the best converting for their offers&#8230; we would have missed out on 450 opt ins&#8230; and if each opt in is worth $20 to us over their life&#8230; <strong><span style="text-decoration: underline;">that is $9,000 in lost revenue</span></strong> that we would have just flushed down the drain.</p>
<p>That&#8217;s not a huge amount of money&#8230; but enough to spend the 30 minutes it took to hop into Google Analytics Website Optimizer to whip up that test.</p>
<h2>Why Adding Bullets Increased Opt In Results 31%</h2>
<p>I can write a ton of guesses and conjecture on why I think bullet points for this specific page upped the opt in rate by 31%&#8230; but in the end&#8230; people are curious by nature&#8230; but even more&#8230; <strong><span style="text-decoration: underline;">people like to walk up to glass doors more than they like to walk up to solid steel doors. </span></strong></p>
<p>What I mean is, we like to get a glimpse of whats behind the door before we knock on it and walk in&#8230; we don&#8217;t like the unknown.</p>
<p>So, by adding the 4 bullet points walking visitors of the page through what they were about to get&#8230; people felt more comfortable&#8230; and took that next step.</p>
<p><span style="color: #ff0000;"><strong>Question: </strong></span> If you were heading to lunch and there were two identical burger joints next to eachother&#8230; you didn&#8217;t know a thing about either one.  One burger joint had glass windows and a glass door&#8230; you could see inside and got a glimpse of what was inside.  You could see people&#8230; you could see the menu.. the whole shibang.</p>
<p>Then, next door&#8230; they had a brick wall and solid wood door. How would you feel?  You&#8217;d run straight to the glass door burger joint and never look back.</p>
<p>So, find ways in your marketing, on your lead generation pages, your sales pages, etc&#8230; to give your visitors a preview with bullet points, pictures, etc. of what they&#8217;re about to get. <strong><span style="text-decoration: underline;">It&#8217;ll surely start increasing your online conversion rates a TON. </span></strong></p>
<p>Just give &#8216;er a try and report back <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<h2>To Sum It Up</h2>
<p>This test was one of the simpler ones&#8230; but got great results and has likely resulted in over 5,000 extra opt ins for our company in the past year on other pages as well.</p>
<p>So, what you should to this week is write down 1 page that you currently have traffic going to (whether its 2 visitors a day or 200) and test 1 element on that page.  If its a squeeze page&#8230; try changing the copy up a bit or adding some bullet points to give the visitor a better glimpse of what they&#8217;re about to get.  If you have a video that doesn&#8217;t have bullet points below it&#8230; try throwing 3 or 4 bullet points below the video that talk about the specific benefits they&#8217;ll get when they opt in.</p>
<p>This is the first of many Online Conversion Rate Booster write ups I&#8217;ll do based on the tests we&#8217;re currently running in our online publishing companies.</p>
<p>So, what tests have you tried recently that worked awesome or just plain failed epicly?  Lemme know in the comments box below!</p>
<p>- Trevor</p>

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		<title>How To Get Started Making Money On The Internet &#8211; How I&#8217;d Do It If I Had To Restart</title>
		<link>http://www.trevormauch.com/how-to-get-started-making-money-on-the-internet-how-id-do-it-if-i-had-to-restart/130/</link>
		<comments>http://www.trevormauch.com/how-to-get-started-making-money-on-the-internet-how-id-do-it-if-i-had-to-restart/130/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 01:10:40 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Making Money]]></category>
		<category><![CDATA[earning an income on the internet]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[how to get started making money on the internet]]></category>
		<category><![CDATA[how to get started making money online]]></category>
		<category><![CDATA[how to make money online]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/?p=130</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/category/entrepreneurship/" title="Entrepreneurship">Entrepreneurship</a><a href="http://www.trevormauch.com/category/making-money/" title="Making Money">Making Money</a></p>A couple weeks back I got an email from a kid starting out who had some great questions about what he can do to get started making money on the internet&#8230; and since I was in his spot at one time too&#8230; I sat down for a while and really thought out what I&#8217;d do [...]]]></description>
			<content:encoded><![CDATA[
<div class="wp-caption alignnone" style="width: 543px"><img class=" " title="getting-started" src="http://farm5.static.flickr.com/4061/4461115469_be80a43d49.jpg" alt="" width="543" height="426" /><div class="wp-caption-text">Getting Started Earning a Real Income Online - Here&#39;s your push! <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </div></div>
<p>A couple weeks back I got an email from a kid starting out who had some great questions about what he can do to <strong>get started making money on the internet</strong>&#8230; and since I was in his spot at one time too&#8230; I sat down for a while and really thought out what I&#8217;d do if I had to start all over again.  What would I do to make money on the internet if I was starting from scratch tomorrow?</p>
<p>Well&#8230; here&#8217;s the email I sent back to him&#8230; I&#8217;ve pasted it in below.  I&#8217;m not saying this is the only path&#8230; or even the best.  It&#8217;s based on my own experiences of what worked for me and what was the easiest when starting with nothing&#8230; no connections&#8230; no money&#8230; no technical experience&#8230; nada.</p>
<p>So, if you&#8217;re wondering <strong>how to get started making money online</strong>&#8230; or even better&#8230; how to grow a <strong><span style="text-decoration: underline;">REAL</span></strong> business online&#8230; and need some ideas to get ya going&#8230; enjoy <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>- Trevor</p>
<p>PS &#8211; I&#8217;d love your comments and questions. Ha, I know its a long ass article&#8230; but, it came from the heart and I hope the kid got something out of it <em>(he hasn&#8217;t emailed back, lol&#8230; so I&#8217;m assuming he realized its a bit too much work for him to truly be successful <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> . </em></p>
<p>Alrighty&#8230; here ya go&#8230;</p>
<p>============= START OF MY EMAIL TO J*** ================<br />
Hey J***, hope you had a great weekend man!</p>
<p>Thanks for the email. Sorry about the delay.</p>
<p>First off, how&#8217;d you come across me?  I&#8217;m always curious&#8230; good to know where people come from <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Alrighty man, when I was 20 (I just turned 29 now)  I was in my 2nd year in college&#8230; didn&#8217;t even know what internet marketing was, hadn&#8217;t taken action in real estate investing yet <em>(I ended up buying my first apartment building the next year)</em>&#8230;</p>
<p>&#8230; basically I was in the &#8220;learning&#8221; phase and while I&#8217;m glad I went to college because I had fun and met some of my best friends&#8230; in all reality it probably set me back a few years business wise.</p>
<p>So, you&#8217;re ahead of the game man as far as the fact you&#8217;re already at least thinking about starting a business and finding ways to make money online.</p>
<p>Now, I know that doesn&#8217;t do ya any good or even prob make you feel better&#8230; but here ya go&#8230;</p>
<p><span id="more-130"></span></p>
<p>&#8230; <strong>I really can&#8217;t give you 1 book or anything that will give you everything you need</strong> skill wise to start to <em>make money fast online</em>.  There are ways to make money online&#8230; our company does very well&#8230; but, <span style="color: #ff0000;"><span style="text-decoration: underline;"><strong>what people don&#8217;t tell you is its a TON of work to get up to $4k/mo</strong></span></span>&#8230; then, to grow it from there its much easier and quicker&#8230; but $4k/mo is kinda a magical number where most people can quit their regular jobs to focus just on their online business.</p>
<p>Also, you need to make a distinction&#8230; if you&#8217;re out looking for opportunities to make some extra money&#8230; you&#8217;ll be chasing opportunity after opportunity and likely won&#8217;t make any money.</p>
<p>To make any real money online&#8230; you need to treat it like a business&#8230; businesses take <span style="text-decoration: underline;">work</span>&#8230; take <span style="text-decoration: underline;">dedication</span>&#8230; take an <span style="text-decoration: underline;">investment</span><em> (in either money or time&#8230; or both&#8230; in your case, you have time but not money&#8230; which  is where I started too)</em>.  So, find a strategy you like&#8230; and stick with it til it works.</p>
<p>I know you prob won&#8217;t want to hear this&#8230; but it took me about 6 months to make any real money online <em>(more than $100)</em>&#8230; and about 18 months to make a full-time living with my online businesses&#8230; and about 3 years to get where I am today&#8230; high six figures to low seven figures a year with the businesses I own.  (<span style="color: #808080;"><em><strong>MY NOTES:</strong> Those numbers are *gross* revenues by the way&#8230; net is a whole different story, I&#8217;ll go into that in another post here on the blog, gross revenues don&#8217;t mean crap, but thats all you hear from people).</em></span> I focused hard as heck and made the decision that it would be hard upfront&#8230; and I&#8217;d have to pay my dues&#8230; but in the long-run it would be worth it.</p>
<p><span style="text-decoration: underline;"><strong><span style="color: #000080;">MAKE THIS DECISION:</span> </strong></span> <em>Be willing to have short-term pain for long-term gain.  Most people by default choose to have short-term gain and end up living long-term pain.  <span style="text-decoration: underline;">The choice is yours&#8230; and it truly is a choice. </span></em></p>
<p>Too many people are short term &#8220;now&#8221; thinkers and want results fast&#8230; so they bounce from one &#8220;opportunity&#8221; to the next&#8230; never giving any of them time or dedication to actually work.  You have to be a long-term thinker&#8230; pay your dues now for the long-term gain.</p>
<p>Its either eat ramen and barely scrape by for the next 12 months while you focus and work hard as heck getting your online business going&#8230; and live an awesome and abundant life for decades after that&#8230; or, look for the quick solution (or worse, get comfortable and stop wanting a better life and settle for a crappy job you hate)&#8230; and suffer the rest of your life making less money than you know you&#8217;re worth and achieving less than you know you could.</p>
<p>So, with that little pep talk man&#8230; I just want to prepare ya for the fact that whatever actions I tell you below&#8230; none of it will be quick or instant&#8230; but if you stick to it it&#8217;ll be long lasting and build a solid business that lets you live your dreams (like mine do now).</p>
<p><span style="text-decoration: underline;"><strong>Ok&#8230; the ways that I&#8217;ve made money online the easiest (and quickest for me) are outlined below.</strong></span> But, with that said &#8220;easy&#8221; isn&#8217;t always &#8220;easy&#8221; and &#8220;quick&#8221; isn&#8217;t always &#8220;quick&#8221;&#8230; it just depends on your definitions of those <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<ol>
<li>Find something you already enjoy&#8230; a hobby or something&#8230; and start a blog about it.  It costs $9 to get a blog up and going.  Use a free software called &#8220;wordpress&#8221;.  Get the cheapest monthly hosting plan from <a href="http://www.trevormauch.com/hosting" target="_blank">Hostgator</a> (about $4/mo)&#8230; here&#8217;s my &#8220;affiliate link&#8221; <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   <a href="http://www.trevormauch.com/hosting" target="_blank">http://www.trevormauch.com/hosting</a>.All of that will cost about <span style="text-decoration: underline;"><strong>$15 to get up and rolling.</strong></span> <strong>$4.95</strong> for your hosting account and a one-time fee of <strong>$10</strong> or so to buy a domain name for your site at godaddy.com. And, start writing articles on that blog about that topic&#8230; try to <span style="color: #008000;"><strong><em><span style="text-decoration: underline;">write at least 3 per week for the next 2-3 month</span></em></strong></span>s&#8230; by the end of that period your site will have some great content in it and the search engines will like it.<strong>Then, start to review products that are in that market</strong>. For instance, some of the first real money I made online <em>(and still make to this today from those efforts 3 years ago)</em> were product review posts for software in this particular market. I made a goal to review (video and written) the top 10 softwares in that market and make detailed reviews, post them on the blog, etc.  Those reviews get picked up in the search engines when you do a few quick SEO things to the post that I can teach you&#8230; people land on the pages, read your reviews, and some end up buying whatever you review&#8230; through the affiliate link for that product that you posted on that review.To this day, those first 8 or so reviews I did in 2008 <em><span style="text-decoration: underline;">still make me over $1,500/mo without me doing anything</span></em>&#8230; and thats only those reviews&#8230; doesn&#8217;t include anything else I&#8217;ve done to generate revenue since then.So, find a market you can write about that you will stay motivated to write about for a while, find the top products in that market that you can join the affiliate programs for, review the products and post those reviews online.
<p><span style="text-decoration: underline;"><strong>That literally is the quickest and easiest money I&#8217;ve found when you&#8217;re starting with no cash to invest.</strong></span></p>
<p><strong> </strong><strong> </strong></li>
<li><strong>Go to <a href="http://www.mailchimp.com" target="_blank">mailchimp.com</a> and get a free account for their autoresponder service</strong>.  Or, <a href="http://www.trevormauch.com/autoresponder" target="_blank">you can sign up for the service I personally use</a> to handle our 25,000+ email subscribers&#8230; <a href="http://www.trevormauch.com/autoresponder" target="_blank">Aweber</a>.  But, Aweber doens&#8217;t have a free version&#8230; the cheapest monthly plan is $19/mo&#8230; but go with Mailchimps free accounts if you don&#8217;t have the $19/mo.   Post an email opt in box on your site to start building up an email newsletter list.It&#8217;ll start small&#8230; but will grow and eventually you&#8217;ll be able to email product reviews or recommendations to those people&#8230; which you can make an affiliate commission from. The key here is to make sure you provide a lot of value to your subscribers to they want to be on your newsletter and open your emails.  This is more of a long-term strategy&#8230; but will end up turning into your full-time income.</li>
<li><strong>Go to google and type up &#8220;google adsense&#8221;.</strong> Get a free adsense account, and paste a few ads on that blog/site once you have lets say 10 solid articles up there. Don&#8217;t post too many ads.The ads we&#8217;ve found that generate the most money are the square ads posted at the bottom of articles&#8230; and the square ads posted in the middle of an article. If you don&#8217;t know how to do that, go to <a href="http://www.fivrr.com" target="_blank">www.fivrr.com</a> and you can probably find someone for just $5 to paste them on your site for you.  Adsense will be very slow to start&#8230; maybe 1 cent a day&#8230; then 10 cents&#8230; but eventually if you work hard and keep posting great articles and content that people want to read&#8230; google will show you in the search results&#8230; people will land on your articles&#8230; join your newsletter&#8230; hopefully buy a product through your affiliate links&#8230; and maybe even click on a google adsense ad.  Eventually you can make a couple hundred bucks a month (or more, or less&#8230; depending on how hard you work and the amount of visitors you get to your site)&#8230; all of this adds up.Ya, I do say &#8220;it&#8217;ll happen slow&#8221;&#8230; but, truth be told&#8230; <span style="text-decoration: underline;"><strong>we&#8217;ve had sites start earning money within 3 days</strong></span> of buying the domain name, writing 5 articles, and launching the site live&#8230; so you can literally start earning money online this week if you go through the right steps and stick with it.  The real key is in your skill being able to Search Engine Optimize your articles&#8230; which isn&#8217;t very hard and anyone with a few hours of spare time who can read instructions can learn all the basics you need to get pages onto page 1 of Goolge.  <span style="color: #808080;"><em>(<strong>MY NOTES:</strong> I&#8217;ll write a separate post on this blog about my simple SEO process for articles that have my sites hundreds of Page 1 rankings that make me money)</em></span>.<span style="text-decoration: underline;"><strong>The above is EXACTLY how I first started to make money online</strong></span>&#8230; and the above still provides multiple thousands of dollars a month today without me doing a whole lot.  But, it took a LOT of work, time, and dedication upfront to get to that point&#8230; I probably went 6 months before I ever really made any real money. Most people quit before then thinking it doesn&#8217;t work&#8230; thats lazy and those types of people will likely never be successful because nothing truly worth while is that quick and easy&#8230; if it were everyone would be doing it.  Those who truly want to live a bigger brighter future will do it&#8230; those who want things handed to them won&#8217;t do it. Its that simple.</li>
<li><strong>Using Your Skills As A Consultant &#8220;For Hire&#8221;</strong> &#8211; Another way you can start to make money online as you&#8217;re doing the stuff above (or if the stuff above is too much work for you) is if you have some sort of a skill or are willing to learn a skill&#8230; you can be a virtual assistant or do project work for people online.Here are a few sites you can sign up for for free&#8230; look at different projects/jobs people are posting&#8230; and you can &#8220;bid&#8221; on those jobs to do the work for them.</li>
</ol>
<ul>
<li><a href="http://www.elance.com" target="_blank">www.elance.com</a></li>
<li><a href="http://www.elance.com" target="_blank">www.guru.com</a></li>
<li><a href="http://www.rentacoder.com" target="_blank">www.rentacoder.com</a> (if you&#8217;re a technie guy who knows code and stuff)</li>
<li><a href="http://www.craigslist.org" target="_blank">www.craigslist.org</a> (look in the jobs or help wanted ads)</li>
<li><a href="http://www.99designs.com" target="_blank">www.99designs.com</a> (If you have graphic art skills or website skills)</li>
<li><a href="http://www.fivrr.com" target="_blank">www.fivrr.com</a> (you can do random tasks for people for $5 a pop)Thats just a few. There are a ton of sites where people/businesses go, post projects they want worked on&#8230; and people from all over the world hire those people for projects&#8230; and you can get paid.We&#8217;ve hired several people off of those sites for projects&#8230; and they made good money for doing it.</li>
</ul>
<p>5. <strong>You can do social media managing for people in your local city</strong>.  There are a ton of businesses out there who are terrible at using facebook, twitter, etc&#8230; who are willing to pay people to manage their facebook and twitter accounts for them.  You can make good money doing it too.</p>
<p>The same goes here, you have to treat it like a real business otherwise you&#8217;ll just repeat the same cycle of &#8220;opportunity seeking&#8221;&#8230; but I can assure you this is as real as it gets&#8230; I personally know people who are making over $100,000 a year doing this&#8230; who started with nothing&#8230; put in the time, dedication, and work&#8230; and are now doing really well running a business on their own terms.</p>
<p><strong><em>The best training I&#8217;ve found</em></strong> that shows you exactly everything to do for this is pretty affordable (I think its under $100). It&#8217;s called <a href="http://www.thereibrain.com/google-local" target="_blank">Mobile Local Fusion</a>.</p>
<p><strong> Again, here&#8217;s my &#8220;affiliate&#8221; <a href="http://www.thereibrain.com/google-local" target="_blank">link for the Mobile Local Fusion training &lt;&lt;</a></strong></p>
<p><em>(if you notice, I&#8217;m doing this for a reason&#8230; I&#8217;ve <strong>plugged 2 affiliate links in this email</strong> to ya. Reason?  I&#8217;m giving you value and real steps you can take&#8230; and am giving you resources I personally use and like&#8230; and in exchange&#8230; I&#8217;m giving you my affiliate link in case you do use those resources I make a commission. Thats how affiliate marketing works&#8230; and you can do it too.  Just provide value to people&#8230; truly help them, and there are very ethical and high value ways you can make extra money by doing just that.  Always look for ways to provide value first, then make money second).</em></p>
<p>6. <strong>Get out of desperation mode</strong> (I should have put this as #1). Being desperate does nothing but limit your options&#8230; because you&#8217;ve already put yourself in the mindset of having to make something happen &#8220;quick&#8221;&#8230; and if something doesn&#8217;t work right away (which &#8220;most&#8221; things won&#8217;t&#8230; some will&#8230; like numbers 4 and 5 above are probably the quickest if you have the skill or want to learn it and take action consistently)&#8230; then you&#8217;ll stop to find something else that will happen &#8220;quicker&#8221;.  You&#8217;ll never find that when you&#8217;re in desperation mode.</p>
<p>Turn your <span style="text-decoration: underline;"><em>desperation into urgency</em></span> (similar but different), set specific goals for the next 30 days and 90 days (no longer than that right now) as far as action you&#8217;re going to take blog posts you&#8217;ll write, books you&#8217;ll read, etc.</p>
<p>People don&#8217;t wan to work with desperate people&#8230; its a turnoff. But people do want to work with motivated people with initiative and urgency.  Again, very similar&#8230; just a different mindset.</p>
<p>A few books you can and should get and read sometime in your life that will help get you in the right mindset are:</p>
<ul>
<li> <a href="http://www.amazon.com/gp/product/0071664327/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=threbrreesinf-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0071664327" target="_blank"><strong>Happiness at Work </strong>by Srikumar S. Rao</a></li>
<li><a href="http://www.amazon.com/gp/product/0307465357/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=threbrreesinf-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0307465357" target="_blank"><strong>4</strong><strong> Hour Work Week </strong>by Tim Ferriss</a></li>
<li><a href="http://www.amazon.com/gp/product/1612930298/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=threbrreesinf-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1612930298" target="_blank"><strong>T</strong><strong>hink and Grow Rich </strong>by Napoleon Hill</a></li>
</ul>
<p>There are a lot more books out there you should read too<em> (I&#8217;ve got a huge bookshelf full&#8230; continual knowledge is a great thing&#8230; as long as you take action on it).</em>.. but, right now books on technical &#8220;<strong><em>how to make money&#8221;</em></strong> books won&#8217;t do ya much good without the right mindset shift. Those books above will help you get there.</p>
<p>There are a TON more ways to make money&#8230; both online and offline.</p>
<p><span style="color: #008000;"><strong>The biggest thing I want you to take away from this is that <span style="text-decoration: underline;">this isn&#8217;t about making money</span>&#8230; its about improving your lifestyle to be closer to your ideal life</strong></span>&#8230; and to get there you can&#8217;t chase opportunities&#8230; you have to pick a path that has worked for many other people (all of those things I mentioned above have been done by literally thousands of people who stuck with it to make it work)&#8230; stay focused, and work it until it works.</p>
<p>It&#8217;ll take time, you likely won&#8217;t make $1,000 next week from those&#8230; but, you definitely could (especially with numbers 4 and 5.  Numbers 1-3 will take more time&#8230; but with those you&#8217;re building a solid platform for semi-passive income and freedom&#8230; 4 &amp; 5 are more &#8220;quick cash&#8221; strategies that are less passive.</p>
<p>So,</p>
<ol>
<li> <strong>Get in the right mindset and dedicate first to your mindset every day</strong>&#8230; second to cash generation (the cash will come)</li>
<li><strong>Pick a path and focus on it for at least 90 days solid</strong>&#8230; don&#8217;t stop it and restart something else. Rome wasn&#8217;t built in a day, you won&#8217;t build a sustainable business that will feed you for life in a week or even a month (not saying that hasn&#8217;t happened, it has&#8230; but odds are against it)</li>
<li><strong>Provide value to everyone every step of the way</strong>, then find ways to monetize the value you&#8217;re giving. Don&#8217;t do it the other way around&#8230; don&#8217;t try to sell stuff to people first then think you&#8217;ll give them value later&#8230; it doesn&#8217;t work very well.</li>
<li><strong>Know you can do it</strong>&#8230; <span style="text-decoration: underline;">because you can</span>&#8230; its just a matter of that mindset shift I was talking about&#8230; and making the DECISION that this will be the turning point in your life.  You&#8217;ll have to stop doing some of the things you&#8217;re doing now that are getting in your way&#8230; like some bad habits you may have (stop watching TV at night, instead work a few hours on your online business), cut expenses where you can&#8230; cancel cable&#8230; only eat out once a month&#8230; take your girlfriend on dates that don&#8217;t require money&#8230; like a picnik or walk in the park&#8230; or a bike ride&#8230; or volunteer at a local charity/boys n girls club/shelter, etc. as a date (it&#8217;ll be meaningful, you&#8217;re giving back, and you&#8217;ll enjoy it more than an expensive date anyway), etc. Just get creative.</li>
</ol>
<p>Man, again, I&#8217;m sure this isn&#8217;t what you were expecting as a response&#8230; but you can see I&#8217;ve taken a good bit of time writing this for you when I really should be doing other projects (that I&#8217;m behind on)&#8230; but I really wanted to help you out since you took the time to seek me out.</p>
<p><strong>So, right now you can make 1 of 3 choices&#8230;</strong></p>
<ol>
<li> You can look at this&#8230; say <em>&#8220;Man, this guy is crazy. I said I&#8217;m desperate and need money quick.  This isn&#8217;t quick at all and I don&#8217;t have time for this&#8221; and close this email and bounce back to &#8220;finding the next opportunity&#8221; </em>like you&#8217;ve been doing.</li>
<li>You can say <em>&#8220;ya, this makes sense&#8230; I love it!&#8221;</em>. Then, forget about this email later this week&#8230; lose focus&#8230; and be back in the same spot you&#8217;re now in&#8230; 2 weeks from now (this is what most people would do&#8230; most people can&#8217;t focus long enough to drive from point A to point B without having to send 4 texts on the way there. These people likely will always wish they had done somthing bigger and better and wonder why things didn&#8217;t happen for them&#8230; but, the key is&#8230; things won&#8217;t happen FOR you&#8230; you have to make them happen.or&#8230;</li>
<li>You can look at this, realize that it will work and has worked for countless people&#8230; but it will take a LOT of work and dedication.  You&#8217;ll print this email out&#8230; put in on your wall&#8230; and take the next 2 days thinking in detail what you want your ideal life to be like.  Then, you&#8217;ll pick a path&#8230; write down goals and daily action steps for the next 30 &#8211; 90 days&#8230; post those on your wall&#8230; and make the DECISION to wake up 1 hour earlier than you are right now&#8230; cut out the extra wasteful activities in your life that don&#8217;t lead to your goals&#8230; decide every morning to read for 15 minutes a book that inspires you and gets you in the right mindset (the books above)&#8230; and dedicate the next 90 days to just this one path and your lifes true goals without waivering, without letting people discourage you, without bouncing to a &#8220;new opportunity&#8221;&#8230; and without ever feeling sorry for yourself for the position you&#8217;re in right now&#8230; because, if you continue to focus and take the right actions&#8230; you&#8217;ll be out of this situation sooner than later and you&#8217;ll be looking back in 10 years at the life you&#8217;re living&#8230; and the life your friends are living who decided themselves to never take action and you&#8217;ll be thankful as heck you made this decision when you did.</li>
</ol>
<p>Choice is your my man.  Now, its up to you to do what you wish w/ it <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>I&#8217;ll leave you with this&#8230; <a href="http://training.tonyrobbins.com/355/interview-with-frank-kern-and-john-reese-2/" target="_blank">watch this video</a> &lt;&lt;</p>
<p>Save the link to that video and watch it every month.  Seriously.  It&#8217;ll change things for ya.</p>
<p>Good luck Jose.  Make things happen my man!</p>
<p>- Trevor</p>

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		<title>Turning fear into fuel</title>
		<link>http://www.trevormauch.com/turning-fear-into-fuel/127/</link>
		<comments>http://www.trevormauch.com/turning-fear-into-fuel/127/#comments</comments>
		<pubDate>Wed, 25 May 2011 05:19:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[jonathan fields]]></category>
		<category><![CDATA[turning fear into fuel]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/turning-fear-into-fuel/127/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/tumblog/video/">Video</a></p><p><iframe width="480" height="390" src="http://www.youtube.com/embed/pkFRwhJEOos" frameborder="0" allowfullscreen></iframe></p>Awesome inspiration for taking that fear we all have&#8230; and making it do some good in our lives.]]></description>
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<p>Awesome inspiration for taking that fear we all have&#8230; and making it do some good in our lives. </p>

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		<title>Awesome quote of the week&#8230; Purpose is Not Your Savior (And Lack of Purpose is Not Your Captor)</title>
		<link>http://www.trevormauch.com/awesome-quote-of-the-week-purpose-is-not-your-savior-and-lack-of-purpose-is-not-your-captor/125/</link>
		<comments>http://www.trevormauch.com/awesome-quote-of-the-week-purpose-is-not-your-savior-and-lack-of-purpose-is-not-your-captor/125/#comments</comments>
		<pubDate>Thu, 19 May 2011 19:15:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[clay collins]]></category>
		<category><![CDATA[finding purpose]]></category>
		<category><![CDATA[purpose]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/awesome-quote-of-the-week-purpose-is-not-your-savior-and-lack-of-purpose-is-not-your-captor/125/</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/tumblog/quotes/">Quotes</a></p><p><cite>The only thing holding you down, holding you back, is your inability to give up on anything that’s not 100% you.  And the only thing that can set you free is your uncompromising refusal to do anything that’s not in 100% alignment with who you really are. ~ <a href="http://www.clay-collins.com/blog/about-clay-collins-my-story/" title="Awesome quote of the week&#8230; Purpose is Not Your Savior (And Lack of Purpose is Not Your Captor)">Clay Collins</a></cite></p>Just read this quote today&#8230; never heard it said that way&#8230; and I freaking love it.&#160; Really simplifies the conversation we all have in our minds about &#8220;whats my purpose?&#8221;&#8230; or, &#8220;why can&#8217;t I find my purpose&#8221;.&#160; Powerful stuff Clay&#8230; I love it -&#160; T]]></description>
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<p>Just read this quote today&#8230; never heard it said that way&#8230; and I freaking love it.&nbsp; Really simplifies the conversation we all have in our minds about &#8220;whats my purpose?&#8221;&#8230; or, &#8220;why can&#8217;t I find my purpose&#8221;.&nbsp; Powerful stuff Clay&#8230; I love it <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>-&nbsp; T</p>

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		<title>Covert Email Marketing Tip &#8211; Ninja Way Of Finding Weak Spots In Your Email Campaign</title>
		<link>http://www.trevormauch.com/covert-email-marketing-tip-ninja-way-of-finding-weak-spots-in-your-email-campaign/101/</link>
		<comments>http://www.trevormauch.com/covert-email-marketing-tip-ninja-way-of-finding-weak-spots-in-your-email-campaign/101/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 17:16:25 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Online Conversion]]></category>
		<category><![CDATA[decreasing unsubscribe rates on emails]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[email marketing tricks]]></category>
		<category><![CDATA[email unsubscribe rate]]></category>
		<category><![CDATA[increasing email conversions]]></category>

		<guid isPermaLink="false">http://www.trevormauch.com/?p=101</guid>
		<description><![CDATA[<p>Posted in <a href="http://www.trevormauch.com/tumblog/video/">Video</a></p><p><iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/9QFKXG8zZ9I" frameborder="0" allowfullscreen></iframe></p>So, what are you measuring this week?  Without measuring whats working and what isn&#8217;t&#8230; you&#8217;ll never know how to make small tweaks and changes to make big results over time. I&#8217;ll keep shooting a new video every now and then walking through some &#8220;ninja&#8221; things we&#8217;re doing in our business to Automate, Systemize, and Optimize [...]]]></description>
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<p>So, what are you measuring this week?  Without measuring whats working and what isn&#8217;t&#8230; you&#8217;ll never know how to make small tweaks and changes to make big results over time.</p>
<p>I&#8217;ll keep shooting a new video every now and then walking through some &#8220;ninja&#8221; things we&#8217;re doing in our business to Automate, Systemize, and Optimize the business (and our lifestyles) with easy little changes in places you may not even be looking.</p>
<p>Let me know what you think about this little tip <img src='http://www.trevormauch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>

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