The Future of Video: Interactive 360 Full Motion… WOW!

I’m in the tech scene as far as figuring out how to use technology for better and more effective marketing goes… I’m not much of a "techie" when it comes to digging into code to figure things out.

I like to know a bit about the technology I’m working with whenever I use it for marketing purposes… simply for the reason that when you know something and how it works… you might be able to take it to another level with just a few changes or additions that you wouldn’t have thought about if you didn’t know how the thing worked in the first place.

Anyhow, today I was doing a bit of research on flash video because I want to start using branded flash players on my own sites… and on the sites of my clients so we can provide a better user experience for our viewers and to get a few more capabilities out of the video that simply posting on Youtube /Revver /Viddler , etc. don’t let me do.

Well, I came across the next evolution in online video…

AND IT’S COMPLETELY AMAZING!

This technology is truly crazy as heck… and my head is spinning with ways to use it for marketing purposes (once it gets a bit more mainstream… and less expensive!).

Interactive 360 Immersive Full Motion Video

Check out the video below of this stuff. Once the video starts and loads… you can use your mouse to move around the video (360 degrees spherical) while the video is IN MOTION. That means you can look around… but also up, down, diagonal… any direction just like you are IN the video.

This is big time "Immersive video" that gives a whole new meaning to "user experience". This technology is by the same guys who created the Google Street View technology.

There are a bunch of other videos like these that are amazing. Check ‘em out and let me know your thoughts on how this technology will change the online video game for marketing and user experience.

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