When Entrepreneurs Know You’re Doing A Great Job… »

A lot of entrepreneurs have a tough time with this… I did too for a long time.

How about you?? When do you know when you’re doing a great job as an entrepreneur… either offline or online… doesn’t matter.  How do you know?

• Is it the profits you make?
• Is it the traffic or leads you generate to your business?
• Is it the new projects you get done?
• Is it that you’ve stayed in business for more than 12 months?

I’d guess that most people would go for one of the first two bullets… I did… and still do sometimes.

But for me now…

It’s What My Customers Say About Me

At first when I started out I was always focusing on earning money and seeing how much profits I could squeeze out of my market.  That was when I knew I was doing a great job as an entrepreneur.

But now as I’ve matured as an entrepreneur (both online and offline) I’ve realized that for me… I know I’m doing a great job when my customers take the time out of their day to actually tell me of the great job I’m doing.

It’s awesome everytime I read an email from a reader that basically says that my real estate site is the only one they trust and feel like its worth their time to follow consistently.

That’s a huge accomplishment for me… when you can build a following of people that love what you do for them… the profits will always come.  And they have… all without selling out on my own morals or risking my integrity.

Here’s A Few Awesome Things My Customers Have Said Recently…

Ya, prompted testimonials are cool and are valuable as a marketing tool… but the ones that are totally unsolicited and just come outta the blue by the customer are the best. Here are just a couple of the nearly 100 great emails I’ve gotten over the past several months from my readers… Both of these came in last week.

“Yours is the only REI site worth visiting. You’re not too heavy on the spam and you give a lot of good opinions and reviews.”

- Michael P.

“… I went through your link because I appreciated the extra step you took with videoing the registration and, generally, appreciate your ethical approach and the value you deliver in the limited free time I have to stay up-to-date and consume real estate and internet marketing knowledge.”

- Greg G.

Gotta love those kind of comments huh?  That’s what providing real value and being true to yourself does for ya… the profits always follow.

Strive For Raving Fans and Followers… Not Just Profits

When you strive for raving fans and followers rather than just going after profits… not only (in my opinion) will you end up making more money in the end… but your customers will be way happier… and they’ll stick with you for the long haul.

Raving fans spread the word about your stuff… and help to evangelise the business and your word.  It takes a while longer to build a following than it does to simply throw up some ads and try to pull the wool over the eyes of your prospects… but it’s way worth it.

Give it a try… let me know how it goes.

(or… ask me how the heck I’ve been building a great following in my businesses… maybe I’ll share the specifics w/ ya).