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Scientific Marketing – May Entrepreneur Book

As a follow-up to last month’s read, we decided to cover a little more on marketing for the month. It’s something everyone should know more about so why not spend some extra focus there?

Check out the video below, I introduce the book, tell ya why I think it’s a good pick for the month, and share some great marketing tips as well.

Wanna Join Our Monthly Entrepreneurship Book Club?

Awesome! This book club started locally here with our young entrepreneurs group… and we decided to open it up to people outside of our area too because we kept getting emails from people who wanted to read the books we were doing.

So, it’s FREE. You just have to buy the book each month on your own.

But, sign up to the email list below… we’ll send you the details about the book each month, and the conference call in details for the end of the month ‘Decompression Chat” on the book.

Look forward to hearing all of your thoughts and insights into this incredible book.

- Trevor

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Entrepreneur Book for March and April 2013

After a long drawn out search through my library here at The Loft we finally picked a book for our Entrepreneur Book Club to read this month. We decided we didn’t want to cover any of the major things that Jim Rohn covered in our last book (The 5 Major Pieces to the Life Puzzle) and wanted to read about something a little different but equally as valuable.

The book we chose is written by someone who is always easy to read, because not only is he hilarious but full of incredible information. Intrigued?

Check out the video below, I introduce the book, tell ya why I think it’s a good pick for the month, and share some great marketing tips as well.

Wanna Join Our Monthly Entrepreneurship Book Club?

Awesome! This book club started locally here with our young entrepreneurs group… and we decided to open it up to people outside of our area too because we kept getting emails from people who wanted to read the books we were doing.

So, it’s FREE. You just have to buy the book each month on your own.

But, sign up to the email list below… we’ll send you the details about the book each month, and the conference call in details for the end of the month ‘Decompression Chat” on the book.

Look forward to hearing all of your thoughts and insights into this incredible book.

- Trevor

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My Favorite Book From 2012 – And January Entrepreneur Book Club Book

I started an entrepreneur club a little over a year ago and we recently launched a book club. We are kicking off 2013 with a great book that I read recently that really helped me change focus and think differently about a lot of things. I wanted to be sure to share the book with as many people as possible so decided to read it this month again with the Young Entrepreneur Society (YES).

Check out this video, I’ll introduce the book and share a few of my take aways:

Wanna Join Our Monthly Entrepreneurship Book Club?

Awesome! This book club started locally here with our young entrepreneurs group… and we decided to open it up to people outside of our area too because we kept getting emails from people who wanted to read the books we were doing.

So, it’s FREE. You just have to buy the book each month on your own.

But, sign up to the email list below… we’ll send you the details about the book each month, and the conference call in details for the end of the month ‘Decompression Chat” on the book.

Look forward to hearing all of your thoughts and insights into this incredible book.

- Trevor

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How To Discover That Hidden Blind Spot That Is Crippling Your Potential

I was 20 years old, sitting in my college library studying away on a computer. For almost a year I had been learning every technique, tactic and legality in real estate… so much so that I could accurately answer questions “newbies” were posting on online forums like a seasoned pro.

But, the only thing is… at that time… I’d never done a deal. Not a one. In fact, I’d never spoken with a seller… never even talked with a real estate investor in real life except for my business law professor who was an active investor himself in small multi-family properties.

I know lots of people who are like I was. Knowledgeable as heck… but hadn’t applied it in the real world yet.

This could even be you. And I’m not just talking business or real estate. I’m talking everything from asking someone you like out on a date, to signing up for that first triathlon, to speaking in front of a group of local entrepreneurs teaching then what you know… that you know can help them do great things in business or life. In fact, all of those things are things at one point in my life I hesitated in… before I took real action.

And it all boils down to one simple, but powerful thing.

Your Beliefs

Recently I ordered a book called “Loving What Is: The Four Questions That Can Change Your Life” by Byron Katie. I haven’t read it yet (It’s on the way to me now) but without even knowing it… I’ve lived and benefited because of those 4 questions in her book. I’d suggest you order that book today and read it.

So, what are “beliefs” and how can then truly help you reach true freedom (emotional, financial, spiritual, etc.) in life? A friend of mine summed it up well…

“Beliefs aren’t right or wrong. There is no such thing as a true belief or a false belief. Beliefs are just beliefs. But, beliefs can be either empowering or limiting… they can hold you back or let you soar”

And honestly, it was my beliefs that held me back as a 20 year old from actually going out and doing, rather than just sitting by passively learning without doing for over a year. I already had all of the “tactical” knowledge I needed to buy a multi-family property… I just had beliefs holding me back.

I had all kinds of reasons internally that justified why I hadn’t taken my first real step into business… why I hadn’t made any offers… why I hadn’t actually stepped out of my comfort zone to do great things.

Some of them included…
- “I’m too young for people to take me seriously”
- “I’ve never started a business, never owned any real estate in my life… no-one will agree to do an owner carry on a multi-family property to   me because of my lack of experience”
- “You have to have money to make money… and I didn’t have hardly any money”
- “People will just turn down my offers”

… and on and on.

And this wasn’t just in business. I was holding myself back in other areas of my life too because I had “limiting” beliefs that were crippling my potential.

What Limiting Beliefs Do You Have That Are Holding You Back? And The 5 Questions To Ask To Turn Those Limiting Beliefs Around…

One of the best examples of turning limiting beliefs into empowering beliefs that I’ve seen was on a video I watched by a fellow young entrepreneur named Dane Maxwell. It’s what spurred on this article… so thanks Dane.

EXERCISE: I want you to grab a piece of paper right now and write down something you’ve been striving for but haven’t made happen yet in life.

It could be something personal (the dating scene), it could be with your business goals (getting your first real estate deal done, or going after bigger deals), whatever it is that deep inside you know you want… but for some reason aren’t making happen.

Lets start with an example in real estate. What if I told you that you had to talk with 3 sellers tomorrow and make 3 offers by the end of the day… and you don’t have any money lined up for a deal… and you have a belief that you needed to have money lined up before you can make offers.

How does that make you feel internally? Does that create a lump in your throat, tightness in your chest, or nervousness in your stomach? If it does, that’s a limiting belief… and we need to turn that belief around. If you don’t turn it around, you’ll never go out and talk to those sellers… and make offers… and never do deals… never get that freedom you want.

So, how do you do that? How do you turn a limiting belief into an empowering belief? Byron poses 4 questions in her book… and Dane added on another couple that I’ll go over below.

First, ask yourself these 5 questions:

  1. Is this belief true?: [NOTE: Most of the time you’ll answer “yes of course”, because its something you believe… so move onto the next question]
  2. Is this belief beyond a shadow of a doubt true?: [NOTE: Is there any single possibility that one person in the world has proved it false? With the real estate example above… YES, of course… tons and tons of people have done deals without having money lined up before making an offer.]
  3. How does this belief make you feel?: [NOTE: The more light you feel when you say this belief, the better it is. The more heavy and nervous… the more limiting. Do you feel trapped, scared, unsure, when you think of making offers without having funding lined up? That’s an indication of a limiting belief.]
  4. What would the opposite thought be?: [NOTE: In this example it might be… “I can find the money when I’m working on truly great deals. There’s money everywhere”.]
  5. How does that opposite feeling make you feel?: [NOTE: You might be excited, wide eyed, you can sense the possibility. That’s an empowering belief. For others, you may have a red flag come up that says… “well, I can’t get private money even if I had a great deal… I have no credibility”. That’s a deeper set of limiting beliefs that you need to take through this same process.]

Any time you find yourself doubting yourself or feeling trapped, unsure, or nervous about something… take those beliefs through these 5 questions to find that empowering belief that’ll push you forward.

It’s amazing what this simple exercise can do and how you’ll feel after you go through it anytime you feel a limiting belief.

We all have limiting beliefs… no matter who we are, what level in business or life we’re in. Those of us who can identify our limiting beliefs that are holding us back and turn them around into empowering beliefs, will feel light, positive, free, and see the world of possibilities and potential. Those who live trapped inside their limiting beliefs (like most people) will feel trapped, like there’s no way out of your situation, like someone knows a secret you don’t, like you just can’t break through. Work this process into your life. You’ll be glad you did. Once I crushed my limiting belief of feeling “too young and inexperienced” at the age of 20… I bought a 4 unit apartment building within 4 months. What can you do once you crush your own limiting beliefs?

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What Do Successful Young Entrepreneurs Read? – Top 25 Books To Read

Design Books Shelf
Picture by Simon Zirkunow

You know the saying “Rich people have big libraries, poor people have big TV’s”?  Well,  if not… you do now :-)

Well, I’ve been in quite a few houses of what most people would call rich people and most of them have big TV’s.  So that quotes not always right.  But, one thing that every single one of them did ALSO have… was a ton of books.

So, what books do successful entrepreneurs read?

I was in Orlando a couple weeks back (before we did the Jump For Opportunity) with about 24 other really fun, successful, and inspired young entrepreneurs in a mastermind and one of the things we talked about was some of our favorite books.  The books that made big differences in our marketing, life, business knowledge, fun, or whatever.  And just so you know the level of young entrepreneurs in the mastermind retreat…

  • 26 year old founder of the 2nd largest email service provider (does about $40mm a year)
  • 23 year old who sold his company to Google for $80mm+ last October
  • 28 year old founder of one of the largest entrepreneur education organizations for college students in the US
  • 28 year old outdoor media (billboards) and real estate mogul from Ohio
  • 29 year old stock trader and former hedge fund manager rated one of the best in the US in his category
  • 25 year old who created multiple million dollar businesses before he was 22, best selling author, has been on Oprah, Big Idea…
  • About 3 or 4 Inc. Magazine 30 under 30 guys
  • … I could go on and on… but every single person in the group is top notch, doing huge things, and all of us under 30.

So, here’s some of the “favorite books” from our little crew. Enjoy :-)

25 Books 25 Influential Young Entrepreneurs Say You Need To Read

  • Ultimate Sales Letter by Dan Kennedy
  • Unmarketing by Scott Stratten
  • Nemises of A Stock Trader
  • Siddhartha by Hermann Hesse
  • Influence: Psychology of Persuasion by Robert Cialdini
  • The Discipline of Market Leaders by Micheal Treacy
  • Orbitting the Giant Hairball by Gordon Mackenzie
  • Good to Great by Jim Collins
  • Power of Unreasonable People by John Elkington
  • Rich Dad, Poor Dad by Robert Kiyosaki
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
  • The Purple Cow by Seth Godin
  • Mastering the Rockefeller Habits by Verne Harnish
  • Thinking Like Leonardo DiVinci by Micheal Gelb
  • Leadership and Self Deception by Arbinger Institute
  • Ready, Aim, Fire by Michael Masterson and Mary Ellen Tribby
  • Duct Tape Marketing by John Jantz
  • A Compass to Fulfillment
  • Monk and the Riddle by Randy Komisar
  • Delivering Happiness by Tony Hsieh
  • Ty Cobb
  • Richest Man in Babylon by George S. Clayson
  • Go Giver by Bob Burg
  • The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
  • Six Thinking Hats by Edward De Bono

So there you have it.  25 books that have helped 25 entrepreneurs kick some serious ass in life and biz.

Make it a goal to read a book a month.  Grab a few from this list, shut the TV off… and start doing what all successful entrepreneurs I know do… they read :-)

(now, one thing… if you don’t like reading books no biggie.  Heck, get the audio book… get a few magazine subscriptions like Inc. Mag, Entrepreneur Mag, Fast Company, or whatever).

I know my blog audience right now is all of 17 people (including my wife and a few friends ;-) since I haven’t posted on here consistently in the past year while I’ve been focused on growing my companies… but, lets keep this conversation going… all 17 of you :-)

What’s your favorite book?  Put it in the comments below.  Could be a business book.  Fun book. Whatever.  The main way I find great books to read is by other peoples recommendations.

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