Category: Marketing

How To Get People To Buy Local MORE

By

I’m a huge fan of buying local. Heck, I’m one of the first people to be bummed out when a company I like here in town shuts their doors. Whether it’s a restaurant, a clothing store, etc. But I feel there’s one huge flaw in the “think local” movement and a huge opportunity for local … Continued

Your Customers Have Evolved. Have You?

By

Recently, at one of my companies (Carrot, our software company) we ran a promotion and discovered some pretty cool stuff about our customers that we wouldn’t have predicted. This one customer behavior insight changed the way we’re now doing some things. This one insight could be a “make or break” key to your own success … Continued

You Don’t Need Funding. You NEED to Start SELLING.

By

Today I got a phone call from Roseburg entrepreneur who came up with a really unique product… in a unique industry… that solves a problem I never even knew existed until today. I can’t reveal what the product is… but I can pretty darn confidently say that 9 out of 10 people would never think … Continued

Scientific Marketing – May Entrepreneur Book

By

As a follow-up to last month’s read, we decided to cover a little more on marketing for the month. It’s something everyone should know more about so why not spend some extra focus there? Check out the video below, I introduce the book, tell ya why I think it’s a good pick for the month, … Continued

Entrepreneur Book for March and April 2013

By

After a long drawn out search through my library here at The Loft we finally picked a book for our Entrepreneur Book Club to read this month. We decided we didn’t want to cover any of the major things that Jim Rohn covered in our last book (The 5 Major Pieces to the Life Puzzle) … Continued

Email Marketing Strategies Interview With Ben Settle

By

In this podcast I interview Ben Settle and get some great tips on email marketing and Ben’s unique email marketing strategies like… Why your subscribers want you to email them every single day (and what happens if you don’t) How to shift into pitching in emails in a cool way people love How important is … Continued